A technical production company, not a creative agency.
For 20 years, California Technical Media has done one thing: turn complex technical material into something a non-expert can understand and act on.
Visualization as risk management
CTM is a boutique technical visualization studio in Irvine, California. We produce 2D/3D animation, technical illustration, and interactive visualization for companies that need to explain complex products, processes, and systems to audiences without a technical background.
This is not decoration. Our work helps clients win investment, close sales, secure regulatory approval, and train personnel. When understanding is the bottleneck, clarity is the deliverable, and a misunderstood product is a business risk.
Across 20 years we have completed more than 1,600 projects for over 320 clients, spanning medical devices, diagnostics, industrial equipment, energy, software and litigation.
Meaning first. Graphics second.
Logic before form
We work out the causality, definitions, and structure first. If a subject cannot be visualized clearly, that usually means the underlying logic has a gap worth finding early.
Built for limited attention
Every decision accounts for the cognitive load of a real audience. We reduce what a viewer has to hold in mind to follow the explanation.
Process, not heroics
Clear stages, defined gates, and disciplined change control. Predictable production is how a small studio delivers reliably at volume.
Meet the principals
Ari Zahavi
Co-Founder & CEO
Ari directs production and client strategy at CTM. He holds a J.D. and works at the intersection of law, technical subject matter, and visual communication: the discipline of controlling how complex material is understood.
He has overseen more than 1,600 projects across every sector the studio serves, from medical devices and laboratory instruments to industrial equipment and litigation graphics.
Elena Borodina
Co-Founder & COO
Elena leads operations, production coordination, and client management. She owns the production pipeline from briefing through delivery: the part of the business that turns strategy into finished, on-time work.
Her focus is execution stability: clear communication with clients and contractors, internal quality control, and the process discipline that lets CTM deliver consistently.
Sectors we have worked in
Each links to real projects you can play.
Medical devices & surgery
Surgical technique, device deployment, mechanism of action, patient education.
See the workDiagnostics & lab instruments
Instrument operation, assay workflow, operator training.
See the workPharma & processing equipment
Granulation, coating, packaging and other process machinery.
See the workIndustrial equipment & manufacturing
Pumps, forming and molding processes, material handling, precision tools.
See the workEnergy, EV & environment
Carbon capture, water treatment, grid, EV charging and hybrid drivetrains.
See the workSoftware & platforms
SaaS, networking, insurance data, telehealth and AI systems.
See the workConsumer products
Audio, personal care, luggage, home water and air products.
See the workArchitecture & real estate
Commercial property tours and historical reconstructions.
See the workLitigation graphics
Trial demonstratives and animation, presented on our litigation site.
See the workWoman-owned and veteran-owned
CTM is certified by WBENC as a Woman-Owned Business Enterprise and is a Veteran-Owned Small Business (VOSB). For clients with supplier-diversity programs, certificates are available on request.
Irvine, California
Our studio is in Irvine, California, and we work with clients across the United States.
Litigation graphics and trial visuals are handled by our litigation division at californiatechnicalmedia.legal.
Don’t see your exact use case?
If it is technical and needs explaining, we have probably solved something close to it. Tell us what you need to explain.