The Total Room Air Cleaning System®


  • An air purifier manufacturer whose product purified everything from coronaviruses to allergens to odors wanted their buyers to understand their product.


  • Like most companies that sell products on their websites, TRACS faced the dilemma of having a complex product but a limited visitor attention span on their website. They needed to solve the dilemma in order to communicate all of the engineering that went into their product in a way that people would want to use.

What was done

  • An overview animation of their flagship air purifier staged in an office location – a common use for the product – that went through the process of air entering the purifier, being filtered and coming out.

The Total Room Air Cleaning System®

The Total Room Air Cleaning System®

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