Project Goals
Kilowatts to Go, or KoGo, is a startup out to solve a problem with the American electric vehicle infrastructure.
The problem is that infrastructure’s unequal distribution: plentiful in major urban areas and limited in smaller towns, on national park roads, and at homes.
Yet electric vehicle ownership is steadily rising, and EV owners want to drive all over the region and the country, not just in popular major cities.
Kilowatts to Go’s solution includes several parts, and that compound message needs to be explained in a compact, easy to understand way.
Solutions
We developed Kilowatts to Go’s message as four distinct messages, each of them describing a portion of what the startup has to offer the electric vehicle owners’ community.
Originally, we had this message as four distinct and short animation, later to be combined into one longer presentation.