Why a Brand Video Is an Essential Part of Any Mobile Marketing Strategy

Brand videos are a great way to show people what your company is all about. They can see what your products and services are and how they work.

Most brands use videos to promote their products or sales, but don't create videos that tell their brand story. A good brand video showcases the company's values, culture, purpose and beliefs in an entertaining and informative way. This is important because it helps customers understand the company and why they should buy its products.

Nowadays, video is a very important part of business. This means that all teams in a company are involved with creating video content in one way or another. For example, they might create online reviews, product demos, social media campaigns, or employee training videos. What's even more impressive is that most of this video content is now being viewed on mobile devices instead of laptops or larger screens.

Many people buy things using their phones, not their computers. Emarketer estimates that by 2022, 205 million Americans will watch videos on their smartphones. That's a lot of people! And businesses know this. 92% of marketers say that video is an important part of their marketing strategy. They do this because video can influence traffic, leads, sales and how well people understand your business.

LinkedIn reports that video is the most effective channel for users. In fact, 91% of members watch video on mobile devices. Additionally, 57% of all engagement on LinkedIn takes place on mobile.

A brand video is an important part of any mobile marketing strategy because the number of people watching videos on their mobile devices keeps growing every year. In fact, younger consumers are more likely to pay attention when watching a video on their mobile device than when watching it on a desktop or television. Additionally, 88% of short videos that are 30 seconds or less are watched completely through on mobile devices. Furthermore, the majority of watch time for YouTube is spent on mobile devices; in fact, 3 in 4 adults report watching YouTube at home on their mobile device primarily during prime time hours.

According to Forbes, more than 50% of consumers are interested in watching videos from the brands they support. People want to know the values, culture, and beliefs of a company before they buy anything from them. This is where a brand video comes in. A brand video is not focused on making a specific sale or asking people to take specific actions. Instead, it focuses on the spirit and mission of the company and its employees. This information is something that consumers are interested in learning about. A quality brand video that is heartfelt and human can communicate all of this information in an efficient and effective way. This will help you earn trust, engagement, and ROI from consumers.

A brand video is a great way to tell your story. This type of video should be an essential part of your mobile marketing strategy. It will help people understand your brand better.

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