Uncommon ways to use Videos to boost Industrial Sales

Industrial businesses that want to use videos to sell products and services should include product demos, virtual plant tours, and customer testimonials/case studies on their company websites and other places where industrial buyers frequent.

These are the most common types of videos, but there are many more ways to use videos as part of your sales and marketing. (And since research from Kissmetrics shows that the likelihood of a purchase increases by 64% to 85% after watching a product/service-related video, you could be missing out!)

Here are five additional ways that videos can be used by manufacturers and industrial companies in their marketing and sales efforts.

Show How Products Are Made

Showing how a product works is important but demonstrating the manufacturing process that goes into creating the product is even more useful. This is because 82% of buyers need detailed product information and specifications before making a purchase. Videos that show equipment and how it is used, as well as the services offered, can highlight the care that goes into making each item. This can reassure buyers that they are getting a high-quality product.

Discuss The Lifecycle Of A Product

Industrial businesses can provide information about the life expectancy of a particular product, maintenance procedures, how to identify if a product is beyond repair or refurbishing, proper disposal techniques, and potential post-life applications (i.e. can the material be recycled).

This also provides the opportunity to discuss replacement, maintenance and warranty program offerings. This helps customers know what they can expect in the future and builds trust for long-term success.

Educate Customers (Don't Just Sell)

Many times, the people who make the decisions about which products or services to buy are not as technically knowledgeable as the people who make the decisions about what company to buy from. Providing a video buyers' guide can help bridge this knowledge gap. This video should explain your company's products and services, but also explain the industry as a whole so that non-technical buyers can understand how your company fits in. Creating this type of video can help speed up the buying process and showcase your technical expertise.

Profile Superstar Employees

A company is as good as its people.

To show how good your company is, you can create short video profiles of some of your best and brightest workers. This will help to prove your reliability, quality, and consistency. You can also interview employees who have a huge impact on the product, such as engineers, machinists, and other shop floor staff.

In addition, you can show your customer service in action by featuring CSRs and technical sales reps. This will help new customers (and potential hires!) get to know your company from the inside out. It can also boost morale within your company.

Showcase Community Outreach And/Or Eco-Friendly Efforts

These videos show how a company is responsible and dedicated. They have a positive impact on the company's reputation. People want to know that the company they are doing business with is responsible. The community and environment are important to people. Companies should show they care about these things too.

Now that you have a list of story ideas for your videos, here are a few tips to help you make sure your video marketing campaign achieves real results:

• Keep your video short. You lose a lot of people's attention within the first 10 seconds, so make sure your message is clear and interesting. Get to the point quickly.
• Many videos are watched without sound. Add captions to your videos to keep those viewers engaged.
• Remember to include a call-to-action in your new video. This is what will tell viewers what you want them to do next, like visit your website or give you a call.
• When you are making a video, it is important to choose a thumbnail that makes people want to click on it. This means that you should choose an image that is interesting and relates to the topic of your video. If you are publishing a video with employees, it is a good idea to make the thumbnail one of them smiling and looking directly at the viewer. This will increase the number of people who watch your video.
• You should share your videos on social media. A Facebook video will reach more people than a Facebook photo. And videos are more likely to be retweeted on Twitter than photos. So, using social media to market your products is very important.

Ready to make your first video? Contact us today and let’s get started with a storyboard. 

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