Industrial Advertising

Today, there are many ways to target specific audiences using technology and digital platforms, even if you have a limited budget. This is why it is important for manufacturers to invest in industrial advertising. Industrial advertising reaches businesses that are looking for products or services related to the manufacturing industry. In this post, we will talk more about this and why it is important for manufacturers to invest in industrial advertising in order to increase their revenue.

Types Of Industrial Advertising

Video Advertising

Videos are a powerful and popular way to advertise. They keep visitors engaged and can help close a sale. According to Wyzowl's Video Marketing Statistics 2021 Report, "87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015." The same report revealed 84% of people were convinced to buy a product or service by watching a brand’s video.

Industrial products and services can be complex. However, a product video like the one below can educate and support customers on the quality of your work and expertise in the industry. 

Today, businesses achieve digital ad success by personalizing their ads. This is because conversion rates actually increase when users see an ad within remarketing campaigns multiple times. Retargeting is an online advertising way that keeps your business in front of people after they have left your website.

Display Advertising

You have probably seen a remarketing display ad many times. They are the ads that show up at the top, on the side, and in the middle of web content on almost every website. Google says that when you advertise on their Network, you can reach over 90% of people on the internet.

You can use targeting filters to help get your ads seen by certain types of people. You can use video ads, display ads, and search ads. There are also mobile ads and email newsletter ads.

Email Newsletter Advertising

One of the most important advertising rules is to be where your buyers are. You can do this by being in places that they visit, like industry-related newsletters that they subscribe to.

Toagosei America, a manufacturer of Aron Alpha industrial adhesives, recently invested in advertising from Thomas Industry Update (TIU). They promoted eBook and blog content and received over 73k+ impressions in one newsletter send that put their brand in front of buyers from major companies including:

• 3M
• Boeing
• CAT
• Honeywell
• NASA
• Siemens
• Plus hundreds of other enterprise companies and SMBs 

The send also drove over 100 new contacts from downloads of the eBook offers, which provided the Aron Alpha team with sales follow up opportunities. With a strong brand promotion effort, new prospects visiting their website, and new sales leads to continue discussions with, the team at Aron Alpha found success with the TIU newsletter.

Reasons Why Industrial Companies Use Advertising

1. Digital Advertising Targets Exactly Who You Want To Do Business With

Digital advertising allows you to target potential customers based on their needs. You can target people who are in different parts of the buying process. This makes it easier to find leads and turn them into buyers. You can also target people by their interests, where they live, and what they like.

Reaching the right people with your ads can help you gain new customers. Ads that reach the right people are more likely to have a good return on investment. Most companies today use ad targeting, which is a way to show ads to the right people.

2. Digital Advertising Promotes Other Content Marketing Efforts

You can use many different types of digital advertising to promote your company. Advertising on websites, social media, and even emails are all great ways to get your name out there. But one of the most important types of advertising is content marketing. This is when you create helpful blogs, eBooks, or webinars to help people learn about your company and what it has to offer.

Business-to-business and industrial buyers have longer buying journeys than consumers, so potential customers need a lot of information before deciding to make a purchase. This makes content marketing a critical component of an overarching marketing strategy, and digital ads are the perfect place to showcase your unique content.

3. Digital Advertising Brings Results

Almost everyone is using the internet for different things. So, if you want your business to be successful, you need to use the internet too. You can do this by making strong, interesting ads that people will see. These ads should speak to what people want and need. If you don't do this, your competitors will get ahead of you.

Digital ads are easy to track so you can see what is working and what is not. You can use this information to show your team how you got new leads. Other advertising methods like phone calls and events are harder to measure.

Digital methods let you know how well they are working. So you can change what is not working.

Set Up An Industrial Advertising Strategy Today

There are many ways to get your business in front of potential customers. Paid advertising and listing your company on websites like Thomasnet.com are two good options. Today, more than 70% of industrial buyers check websites when deciding if they want to submit an RFI, so it is important that your website looks professional and inviting.

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