Videos are an important way to sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:
- Video marketing helps you get more qualified leads each year.
- Studies have shown that video marketing can lead to a 54% increase in brand awareness.
- Companies who use video content grow their revenue at a rate of 49% faster than those who don't.
A company profile video can help manufacturers engage more buyers and turn them into customers.
Why Do You Need A Company Profile Video Today
More buyers today are interested in videos than any other type of content. This is because videos help people learn about a product or service in an easy and interesting way. For your business, having company profile videos can help build trust with potential customers and also make it easier for them to share your message with others.
If you are not using videos in your marketing, you are missing out on opportunities for new business. In fact, 89% of viewers are likely to purchase a product after watching a video about the product. That is because 95% of the message in a video is retained, while only 10% is retained when reading text.
A company profile video gives your audience a feel of the type of service they could be experiencing and the genuine nature of your business and offerings. Videos are more than just about selling, they're a tool for building relationships. In today's world, people like buying from people.
Tips For Creating A Company Profile Video
Creating any new marketing piece takes some strategy, but as always, it’s important to think about your customers.
"Listen to your customers," said Chris Bryant, creative director at Empire Studios, a New York and Connecticut-based video production agency that focuses on corporate and manufacturing videos. "Are they having trouble with something? Is there confusion about your product or your service? Or are there some frequently asked questions they always have and you find your sales team is always answering? Maybe video content could help answer those questions. And, if you put it online publicly, now you're a source."
Your goal is to create video content that engages, educates, and intrigues your audience. This will help keep them interested in what you have to say and help them learn more about your topic. The first step is deciding what story you want to tell about your brand. Do you want to give a tour of your factory and show people what it's like there or do you want to talk about your company's history and how you solve buyers' problems?
Make a movie about your company. Employees should know what to do. Make it interesting! You can film in many ways, but your video should:
- Tell what industrial services or products you offer.
- Show how do you help buyers do their jobs.
- Make your brand personal to customers.
- Have a call to action at the end of the video
- Include a website link that is live and share on all your marketing channels, like social media, will help you reach more potential customers.
If you want to create an excellent video showcasing your home, consider using professional equipment or hiring video experts. This will help ensure that the sound and video quality are both high-quality and able to capture and retain the attention of potential buyers.
What can you expect from a 3D animation that we can create
We understand the manufacturing industry and your sales goals. We will work with you to create a script and production that shows what your company does and how it works. This will help potential customers understand what you do and why they should choose you.
Our experts will put together a high-quality, engaging video for potential buyers. If you have an industrial marketing team, they will help you get new business opportunities. They will also help make a video for your company. This video will make a good impression on your customers and help you get new ones.