4 Reasons Why Manufacturers Use Video Marketing

Creating helpful blogs, white papers, eBooks, infographics, case studies, calculators, checklists and other types of content helps you get more leads and makes you look like an expert in your field. It also makes it easier for people to find your company online.

You may already be providing a lot of written content on your website, but you might be missing one important thing — videos. Videos are becoming more and more important as they are a great way to share complex information in an interesting and engaging way.

There are four compelling reasons to start incorporating video into your industrial inbound marketing campaigns.

1. Your Customers And B2B Buyers Are Watching Videos

It is no secret that videos are everywhere. In fact, more than 500 million hours of videos are watched on YouTube every day. If you are not using videos as part of your marketing strategy, you could be at a disadvantage when competing in the business to business world. This is because: 

• 95% of a message is retained when a viewer watches a video versus only 10% when reading text 
• 68% of people prefer to learn about a product or service through video 
• 65% of executives visit the companies website after viewing a video 
• 39% of executives call a vendor after viewing a video

People are increasingly looking for watchable content that is easy to access. A recent Animoto study showed that four times as many consumers would rather watch a video about a product than read about it.

Since more and more users are accessing information using mobile devices, it only makes sense that people would rather watch an informative video while on the go than read long-form articles or eBooks. By providing educational, useful videos, you not only help consumers easily access the information they need, but you also demonstrate your commitment to providing the most cutting-edge resources.

We recommend keeping the videos short - around two minutes for YouTube and a minute or less for other social media platforms such as Instagram and Facebook.

2. Videos Are Easy To Share

Sharing videos on social media is a great way to get your message out there. A study by HubSpot found that videos are 40 times more likely to be shared than any other kind of content. That's because people process visuals faster than text. When you scroll through your Facebook feed, you probably spend more time on images and videos.

People who share your videos with other people can help you a lot. They can introduce you to new people who might be interested in what you do. They can also help you become more well-known. Videos are a good way to show people what your brand is like and what it does. You can also use them to answer common questions and show off new technology. When people see that others have shared your videos, they will trust you more and think that you know a lot about what you do.

3. Videos Are Effective At Increasing Sales

The goal of content marketing is to provide information that is helpful to potential customers so they will buy products or services from you. Videos are proving to be a very effective way of achieving this goal. A survey found that 77% of people were convinced to buy a product or service after seeing a video about it.

Video Advertising offers industrial companies the creation and placement of video content on their company profile. Suppliers advertising with video content on Thomasnet.com increased engagement and RFQs by 32% — with some seeing increases as high as 70%.

Video content is a great way to connect with people on a personal level. Video content can be tailored to meet the needs of many different types of consumers. This makes it easy to target users at all different stages of the buying journey. Companies can offer videos that are general and overviews of their products or services. They can also offer highly detailed explanations of their products or services that are targeted towards consumers who are closer to making a purchase decision.

Three Types of Video Storytelling Examples

The Explainer Video

This type of video can help promote your brand by showing some aspect of your company to your audience. You can start with a 90-second video that walks through your shop floor and asks employees what makes your company an industry leader.

Explainer videos are also a good way to explain how your product or service solves buyers' problems. Just remember to keep it short! 

The How-To Video

These videos explain specific processes or technical concepts that are often too lengthy or difficult to describe with just text.

Some how-to video favorites in the manufacturing industry take viewers through a step-by-step preventative maintenance task or troubleshooting instructions for certain products. This can be extremely helpful for people who want to learn more about these processes.

The Demo Video

Demo videos show people how to use complicated products or services. They are like how-to videos, but they show how your product works. Your demo video should show how your product works. This can help people learn about it and also share the video with others.

You will find that your sales team benefits from your videos! Videos make it easy to track who has watched your video, for how long, and whether they watched certain sections more than once. This makes it easier to see the return on investment (ROI) for lead conversion. Your video marketing can also be used as an internal resource for your sales team. The videos will help them understand your company, products, and services more clearly—perfect for internal training.

4. Your Competitors Are Already Offering Videos

Many B2B companies are realizing the benefits of using videos in their content marketing campaigns. Videos are a great way to provide users with quick and easy access to informative and engaging content. In our increasingly fast-paced digital world, people want to be able to watch videos on the go or while they are at work.

More and more businesses are using videos to market their products and services. Videos are a quick and easy way for people to learn about what you have to offer. They can watch videos on their phones or computers, wherever they are.

Many B2B companies are starting to use videos in their content marketing campaigns. Videos are a good way to give people information quickly and easily. They can watch videos on the go or at work.

Ready to get started with video marketing? Make sure to get a proper 3D animation explaining your product or service with us! 

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