3 Smart Tactics to Take Residential Solar Sales Strategies to The Next Level
The solar industry is uncertain right now, so residential solar installers should review their sales strategies and see where they can make improvements.
A recent survey from Rocket Homes found that nearly 67% of homeowners said they were interested in solar power, but the biggest roadblock remains the up-front cost. This response indicates that it’s more important than ever for installers to use a smart residential solar sales strategy to appeal to these potential customers.
Since this can be a very important step in determining whether or not a deal will go through, we have three tactics to help take your residential solar sales strategies to the next level.
#1. Focus on the Pre-Sale Customer Experience
Many people think that installing solar panels on their roof is a big deal. But for installers, it's just another day on the job. Some homeowners are still unsure about whether or not it is a good idea to invest in solar panels. Even though many people know the long-term benefits of having solar panels, it can be hard for first-time customers to see them.
This difference of perspectives can sometimes get lost in the hustle and bustle of daily operations, opening the door for misunderstandings, a lack of communication, and potentially a lost sale.
One way to overcome this is to focus on the pre-sale customer experience. From a solar sales strategy perspective, the customer experience should begin long before the deal closes. The industry is still at a point where most homeowners looking to go solar are first-time buyers, so they’re unaware of what to expect.
If installers focus on the pre-sale customer journey, they can better educate prospects about the benefits of solar and explain why the initial investment is worth it in the end.
Energy-bill savings are usually what generate the most solar advocacy from customers, but a positive and well-managed customer experience from start to finish also increases the likelihood that homeowners will refer you to their friends and family.
#2. Educate Through Questions
Even though solar energy is becoming more popular, some people still don't understand it. Some people also don't like being told what to do, especially if they feel like they're being sold something. This can be a problem for solar energy installers because people need the most education and guidance during the pre-sales customer experience.
How can we resolve this problem? Ask your customers questions so they can find the answer themselves. This also gives you a chance to learn more about what your customers want, like saving money or having sustainable energy options. Customers might also be interested in being prepared for extreme weather conditions.
Helping homeowners figure out these answers gives them the chance to connect the dots on their own to see the wide variety of benefits solar provides. After all, it’s much easier for potential customers to close deals when they convince themselves that they should buy.
#3. Sell Panels With Confidence
No matter how good your sales strategy is, the solar panels need to be of high quality and reliable so that installers are willing to stand behind them. The more confidence the installers have in the solar panels, the better the chance that customers will have confidence in them too.
We can help you sell your products better with high-quality 3D videos. These videos will show the advantages of your products and raise your sales to a new level.
