Technical animation combines the best of video, photography, diagrams, text and voice, plus enables you to show the impossible shot and to show the invisible shot. It is currently the most efficient way to convey product and technical information where buyers need to understand – even high level – how the product works and what it does. Many products can be explained and understood by your clients using a couple of minutes of animation.
Here are 40 examples of successfully deployed technical animation by companies across different industries. To see how this can work in your situation, schedule a case review call.
Sales is a common use case for technical animation. It can look as polished and sexy or as simplified or as technical as it needs to for your specific audience.
Complex, long-term sales. When buying is a significant decision involving multiple people, a technical animation will give your buyer the tools he needs to explain your product to other decision makers in a way that you control. You can avoid a “broken telephone” situation if you provide your buyer with a technical animation to pass on to others.
Maintenance and technical support. For physical product maintenance, technical animation is easier to understand than printed (or PDF) manuals, and even than regular videos of maintenance procedures. Making animation available to your clients in addition to current manuals will make it much easier for them to understand and perform the required procedures correctly.
Fundraising and presentations. Technical animation is successfully used when stakeholders need to understand and appreciate the subject matter, especially during a limited presentation time. Uses vary: a presentation to the Environmental Protection Agency, fundraising for new construction, fundraising for new products, investment rounds for business, presentations for defense government contracts, a presentation of potential treatment of a major new viral disease, and many more (all examples of our studio’s work).
Agriculture
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Investment in land
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IoT in avocado farming
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Hydroponics
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Recreational and medical cannabis
Consumer Electronics
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Audio equipment
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Cameras
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Dashboard cameras
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Computer accessories
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Lighting, personal (residential)
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Lighting, commercial
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Lighting, architectural and landscape
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Smart phone accessories
Defense
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Electrical engineering, devices, vision
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Firearms accessories
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FOB (litigation)
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Vehicles
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UAV
Energy
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Oil and Gas: upstream, midstream and downstream
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Wind
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Coal
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Solar: industrial
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Solar: home use
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Solar: portable gadgets
Furniture
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Office furniture
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Residential furniture
Industrial
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3D printing, printers
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3D printing, 3D modeling
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Elevators
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Grain elevators
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Machinery: CNC, Waterjet, Saws, Grinders, Tube Bending, more
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Pipelines
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Plumbing
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Pumps for iron mining
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Refrigerators (industrial)
Media and entertainment
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3D modeling, texturing
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Animation creation for AR
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Animation for broadcast (Discovery channel)
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Gambling (2D illustrated assets)
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Gaming (3D assets)
Medical cannabis
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Production: labs
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Production: fields
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Products
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Retail
Medical devices
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3D Printing
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Dental
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Prosthetics
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Robotic surgery
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Trocars (surgery)
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Ultrasound
Medical malpractice (for litigation)
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Eyelid surgery
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Failure to diagnose
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Sigmoid colon
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Skin graft
Medical procedures
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Cataract surgery
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Eyelid surgery
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Debridement
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Hernia repair
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Skin graft
Packaging
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Beverages
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Consumables, incl. medical cannabis
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Electronic devices
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Cannabis retail
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Climate-controlled medical shipping
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Freight, including truck, rail, and sea
Personal care
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Cosmetics
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Fragrances
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Soap
Power tools
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Power tools themselves
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Power tool add-ons
Real estate
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Residential
- Single family
- Spec homes
- Estates, mansions
- Multifamily
- Lofts
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Commercial
- Office space
- Retail
- Warehouses
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Industrial
- Solar panel factory
- Hydroponic, IoT-enabled facility
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Healthcare
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Education
- High school
- University dorms
Trade show
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Trade show animated video
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Booth design
Transportation
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Off-road
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Commercial vehicles
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Trucks
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Personal watercraft, speedboats
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Aircraft
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Electric scooters
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Electric bicycles
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Mini-tractor lawn mower
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Auto parts, aftermarket
Toys
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Animals
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Characters (historical)
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Characters (super heroes)
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Novelty
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Vehicles (civilian)
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Vehicles (historical, collectible)
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Vehicles (military)
This is one of those rare Values statements that wasn’t written by the marketing department and actually means something. What are those values?
We wholeheartedly support and appreciate industry.
- Energy – oil, gas, coal, nuclear, and increasingly renewable – powers our civilization.
- Mining and manufacturing – we are awed by the engineering and supply chains required to locate, extract, purify and transform raw materials into high technology goods we use today.
- Ever-improved technology. We recognize it’s not ever-improving technology, because it’s not improving on its own as a given. It is being improved by you, the scientists and engineers. We don’t take it for granted and we appreciate it.
- Supply chains. The incredible efficiency achieved by the supply chains connecting our world.
- Robotics. Robotics save human time, and thus human lives. In past generations, these lives were spent performing routine, mind-numbing and body-breaking work. Today, people are freed to pursue meaningful interests and careers, and will be even more so in the future.
- Construction. Communication. Electronics.
We respect you, appreciate you, understand you and support you. Our company is here because of you and for you.
Meet
Meet the people behind our brand. We are a team of marketers and digital artists with over a century of experience among us, and we love what we do!